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Instagram Marketing When talking about the role of social media as marketing platform for business, it’s generally only the big names that grab their attention like Twitter and Facebook. Well, the reasons are pretty obvious as they’re the most popular and biggest names in social media scene with users running to millions. Of course, which entrepreneur would not want to take advantage on expansive following for their business? Then again, there are some social media platforms that are lesser known but can deliver the same amount of benefits to your business like what mentioned and one of it is Instagram. This offers businesses with an easy way of not just growing your business but also, reaching your targeted audience. As you read this article, we will be discussing why your business should leverage Instagram as part of its marketing tool. More active users than what you think – Instagram has managed to generate more than a hundred fifty million unique active users whether you believe it or not. The number may seem to be small compared to the prior but what should be taken into account is the time period to which it managed to accumulate such growth. Instagram debuted in 2010 only so this figure is something to commend.
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Business-like feeling – both Twitter and Facebook actually tends to be more personal to its users not like Instagram in which it creates a more business like feeling. This only means serious business as 70 percent of the world’s biggest names and leading brands play. A survey has showed that Instagram users have higher tendency of sharing, liking and commenting on brand postings in comparison to other social media sites there is.
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Visual appeal – the capability of sharing experiences as well as stories through visual content is another known factor that makes users become more interested in this. Whether you like it or not, consumers prefer visual content simply because of the fact that it’s easier to share, read and understand instead sifting through pages of content. Users can post high quality videos and photos that are authentic to your business when using Instagram. You may then use this visual content when telling stories of your business and building a personality for it as well. You may make use of it to put emphasis on what happens behind the scenes, which then add transparency to your business. Flexibility in editing – through Instagram marketing, you are not just given the opportunity to upload original videos and photos of your own but also, the chance of editing them to make it more relevant to your business.